The other issue that I was having was that it seemed we needed to buy an extra code for the laptop, though this doesn't make sense. After speaking with an engineer from Apple, it was suggested to do the following: 1) Redeem an app code on the laptop. 2) Download the spreadsheet again from VPP. 3) Import the spreadsheet into Configurator. We tested this yesterday with 30 app codes for 30 iPads, and it worked like a charm. Not 100% sure why, but I'm glad we won't have to pay for an extra app.
UPDATE: here's a video that I created to illustrate the process. Hope it helps!
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