It's funny - I have been a Pandora user for years now, and was even considering purchasing some stock in the Internet radio company. I had been monitoring the share price for a few weeks, but then noticed one day the price drop over 10%. A quick Google news search found the reason: an announcement of iHeart Radio's improved web application that included what was deemed by many as a "Pandora killer", the ability to create customized radio stations based on one's musical tastes. So, how does the beta release stand up to one of my favorite apps? Will Pandora indeed be doomed? Find out after the jump.
As alluded to briefly above, as I was writing this post, I noticed on Pandora that a "completely new site" was waiting for me. After clicking on the message, I was greeted by a cleaner looking Pandora. Yes, there is still a giant advertisement on the right panel, and while iHeartRadio is currently free of ads, management admits that this will change in the future. It's all about tasteful ad placement, and I'm sure both sites will have similar designs. Mobile applications are also a push as both companies feature apps on the major platforms, and both have been relatively well received.
|A cleaner Pandora|
In addition, Pandora played songs that appealed to me from both known and unknown artists. iHeartRadio may boast the larger music collection, and I appreciated the option to selectively discover new artists or listen to familiar ones. However, it was on their site that I seemed to experience duplicates a bit more frequently. Again, it is likely that a lack of knowledge of my tastes that Pandora has had years of experience suffering through was largely responsible for the lack of familiarity. In the end, is it worth breaking up with Pandora just because there's a younger, flashier and potentially cooler alternative? This listener will remain faithful, and it will be interesting to see if others will do the same.
For more thoughts on Teaching and Learning Technology, please consider subscribing to the RSS feed or through email.
Facebook fans - get the latest posts, thoughts, musings, and giveaways. Give us a "Like" today.