Image via CrunchBase When I first saw the Apple iPad in action, I could not wait to see what publishers would have in store for their native applications. I imagined those moving pictures and cool animations as depicted in Harry Potter movies. Unfortunately, while some magazines such as Popular Science have excelled in engaging the reader in the new medium, and others such as GQ have managed to deliver content at a reasonable price ($2.99 per issue), others have begun their iPad journey with either lackluster innovation, a high price tag ($5.99 for SI, really ?), or both (e.g. Time). This led me to Zinio.
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